“Awakening the Economic Genius of Local Purchasing: A Triumph for All!”

I wholeheartedly support the JE Spending LOCAL initiative and I strongly encourage each of you to take part in this adventure from November 1 to 3. It is an exceptional opportunity to discover the treasures that our beautiful province, Quebec, has to offer. More than just purchases, it is an investment in our community, a show of confidence in our future generations, and the creation of a precious legacy of knowledge.

My own journey led me to a deep awareness of the importance of local purchasing. As an Industrial Designer, I was fascinated by the prospect of seeing the products I had designed sitting on the shelves of multinationals. However, after enriching experiences negotiating with suppliers in China, I understood that our local know-how was at risk of withering away, leaving our future generations dependent on the outside. This awareness led me to make a bold choice: to leave large companies to actively work towards the growth of the local economy, whether in Quebec or across Canada.

Vox & Oz initially had a strong international focus, but the pandemic prompted a crucial strategic shift. We decided to focus on our local clientele in Quebec. And the results have been spectacular. The growing loyalty of our Quebec clients is proof of the unwavering confidence that sustains us in the face of current economic uncertainties.

This experience is a concrete demonstration of the power of local purchasing for the stability and prosperity of our businesses. It illustrates how our commitment to the Quebec economy contributes to creating a resilient economic ecosystem, preserving our local skills and talents for generations to come.

In addition, a recent study, cited in an article in the Journal de Montréal dated August 29, 2023, revealed that every dollar spent in a small Quebec business brings $0.66 back to our local economy, compared to only $0.11 for a multinational. A significant difference that shows the real impact of our purchasing choices.

As a Designer, I have fully understood the challenges that local products face, especially during promotional periods such as Black Friday. This is why we have been actively participating for 5 years in the event " I spend LOCAL ", which highlights local purchasing and offers exceptional offers as a thank you to our customers for their support.

This unifying virtual event not only helps support local industry, but also introduces Quebecers to the wonders of our province. Every dollar spent on a small business is a major investment in our local economy, much more so than when that money goes to a multinational. Buying local is a victory for everyone, a gesture that benefits our economy, our community, and our future.

Buying local is more than just a lottery, it's a victory we can all celebrate.