When achieving your goals makes imposter syndrome disappear

There are goals that make us feel like imposters. I experienced this fully at the beginning of my jewelry-making journey. Imposter syndrome was very real, ready to make me turn back.

As an industrial designer, I drew on my training and experience, but even more so on the skills I'd acquired in large companies: negotiating, debating, confronting different opinions, and turning obstacles into opportunities. Even in difficult times, I couldn't break down because I was carrying this project forward with my daughter, herself a new mother, and we both aspired to be ideal role models for our children and grandchildren . This responsibility added pressure, but also incredible strength to persevere despite the doubts.

Each challenge was an opportunity to innovate. Ideas flowed, giving rise to a truly creative formula where research and originality met. Raising awareness of our jewelry was a demanding climb, but our efforts were rewarded.

After two years, we won the Canadian People's Choice Award , presented by Simons and Fabrique 1840. This recognition opened the door for us to become official suppliers in the VISION category , dedicated to eco-responsible products. Since then, our jewelry has been offered to an engaged Canadian public, and our sales continue to grow.

Our work has also been recognized internationally: in 2025, VOX & OZ has received two prestigious awards from LUXlife Magazine :

• Global Excellence Awards 2025 – Best 3D Eco-Jewellery Brand – Canada

• Sustainable Fashion Innovation Award 2025 – Canada

Yet, despite these tangible successes, imposter syndrome persisted . I wasn't a renowned jeweler, just a designer who had dared to create and learn on the job. Every award, every partnership, every recognition was a victory against that inner voice of self-doubt.

After seven years of hard work, I can now say that this syndrome is receding. External recognition helps, but true strength comes from confidence in one's abilities, perseverance, and the passion one puts into one's work. Achieving one's goals doesn't make doubts disappear overnight, but little by little, they give way to pride and the desire to continue innovating.

With pride and passion,
Brigitte Cantin, co-founder of VOX & OZ